PureSweet® is a wholly owned subsidiary of Wan Chang International Pty Ltd, a 100% owned Australian company.

Wan Chang International Pty Ltd was purchased in 1999 by Ross Bowden as a product development and Internet marketing company. PureSweet® was developed in 2001 as the result of three years of research, development and marketing of vegetable-based sugar substitute alternatives and became the main focus of Wan Chang's marketing efforts.
                                                                                                        
We have also formed strategic alliances with joint-venture partners and affiliates, therefore providing invaluable contacts and unique opportunities for vertical integration.

Today Wan Chang International Pty Ltd is a technologically efficient and aggressive marketing and manufacturing company, totally focused on providing manufacturers and consumers with a range of natural and healthy products, at a time when we are all extremely conscious of the foods we eat and the safety of the ingredients which make up those products.

Our laboratory, an independent and highly skilled team of chemists based in Melbourne, develops a vast range of unique food, beverage, cosmetic and pharmaceutical products, and is at the cutting edge of "new wave" natural health products.

As a team, and as an integral part of our company philosophy, we encourage people to lead healthier lifestyles and make better food choices, by providing healthier alternatives.

A concerted effort to develop and market PureSweet® to the industrial or commercial sector over the last few years will be supported in coming years with a range of retail products, currently under development, aimed specifically at consumers in the supermarket and health food store sector.