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1. What is PureSweet®?
PureSweet® is a 100% natural high intensity flavour extract which
derives from the Stevia herbal plant. We develop PureSweet® by
putting the extract through a proprietary process at our lab in
Melbourne.
2. What is Stevia extract?
Stevia is a naturally sweet herbal plant. Stevia extract is a 100%
natural herbal extract from the leaf of the Stevia rebaudiana
plant, a perennial shrub of the Aster family (Asteraceae).
(Compositae family - related to lettuce, marigold, sunflower and
chicory??) (Chrysanthemum family, closely related to
chamomile???).
3. Are there other products
similar to PureSweet® on the market?
While Stevia in its raw extract form is available to both
manufacturers and through selected health food outlets, PureSweet®
is the only product that has been specifically developed for use in
food, beverage and pharmaceutical products, thereby eliminating the
usual bitter aftertaste associated with Stevia.
4. Where is Stevia from?
The Stevia rebaudiana plant originated in South America, where the
Guarani Indians for over 1500 years have used the leaves as a
sweetener and in their medicinal potions. It is currently
cultivated in commercial quantities in over 20 countries, but
mainly in South America and China. It is used extensively
throughout the world, particularly Japan, where all artificial
sweeteners were banned during the 1960's.
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5. How sweet is
PureSweet®?
After putting PureSweet® through our proprietary process its
relative sweetness is about 150 times sweeter than sugar. You may
therefore need to experiment with it to determine the correct
amount to use for each new application, adapting quantity to suit
your own taste.
6. Is PureSweet bad for my
teeth?
No. Even though PureSweet® is a lot sweeter than sugar, it may
actually help to prevent cavities. Tests have shown that it is
compatible with fluoride and inhibits the development of plaque. In
the Orient and Latin America, Stevia based products are used in
toothpaste.
7. Should I consider using
PureSweet?
Yes. PureSweet® is a healthier alternative. In its pure form it has
no calories, no carbohydrates, no fat content and no effect on
blood sugar levels. However, if you have a special medical
condition, it will still be advisable to consult your doctor prior
to including PureSweet® in your diet.
8. How can PureSweet® be
used?
For over 30 years, Stevia has been used in Japan, Korea, China and
Latin America as a tabletop sweetener, as well as a natural sugar
substitute in a wide variety of food and beverage products.
PureSweet®, because of the proprietary process we put it through,
is more compatible with all types of food, beverage and
pharmaceutical products, and is the ideal non calorie table-top
sweetener.
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9. Can PureSweet® be used in cooking and baking?
Yes, Industrial research in Japan has shown that Stevia extracts
are extremely heat stable in a variety of everyday cooking and
baking situations. It can be used in boiling, baking and frying
where temperatures may reach over 200°C, unlike most synthetic or
artificial sweeteners which start to disintegrate at 30-40°C.
However, it does not caramelise or brown as sugar does.
10. How is PureSweet®
produced?
PureSweet® is made from the naturally sweet compounds in Stevia
leaves called Steviol glycosides. We use an intricate and
proprietary process of purified water extraction to produce our
unique product?.
Other producers of Stevia-based products may use commercial
processes involving alcohol extraction, decolouration by bleach or
citric acid, and purification using ion-exchange resins,
electrolytic techniques or precipitating agents?.
11. Is PureSweet® safe?
Yes. PureSweet®, as mentioned, derives from the Stevia plant which
has a long history of safe usage dating back 1500 years. Today it
is consumed in large quantities by millions of people all over the
world. Steviol glycosides, the natural sweet compounds found in
Stevia leaves are non-toxic and non-carcinogenic (do not cause
cancer).
12. Is PureSweet® safe for
children?
Yes. The Stevia in PureSweet® has been used as a folk remedy for
centuries. Today it can be found in a number of Western medicines,
pill coatings and dietary supplements, such as children's
multivitamins sold around the world, including the USA.
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13. Is PureSweet safe for
diabetics?
In its pure form, PureSweet® has no effect on blood sugar levels
and is therefore considered by many to be 'diabetic friendly'.
However, diabetes is a medical condition which should be monitored
and treated by a qualified physician or health care practitioner.
Ask your doctor prior to including PureSweet® in your diet. If they
do not support PureSweet® or Stevia-based products, ask them
politely for the latest research supporting their opinion. You may
find that it is not the PureSweet® that is the problem, but other
substances which some producers may be adding to it.
14. Is there a problem with using PureSweet® in Australia?
No, but if it is to be used as an ingredient in the manufacture of
foods, beverages or pharmaceutical products it must be classified
as a flavour or flavour extract. If it is to be sold as a retail
product through retail outlets, it must be sold as an herbal
extract. Under the ANZFA Food Code Standard A6, No 2, Item B,
PureSweet® is classified as a "Natural food Concentrate".
The main ingredient of PureSweet®, Stevia, is listed under the
Australian Register of Therapeutic Goods (ARTG), 1999.
15. How can I get PureSweet®?
Contact us via this website, by mail or by phone or fax at
PureSweet® for our total range of products specific to the food,
beverage and pharmaceutical sectors. A full range of retail packs
in tablet, powder and liquid formats will be available through
retail outlets in the near future.
16. What other PureSweet® products do you have?
We are continually undertaking research and developing variants of
PureSweet® specific to all types of food and beverage products.
Through our own chemists and food technologists we also work with
various companies in the food, beverage and pharmaceutical markets
to develop great tasting healthier foods. Products in which
PureSweet® can, and is being used, are general foods, ice cream,
chocolate, confectionary, tea, coffee, bakery items, cereals, jams,
yoghurts, soft drinks, fruit juices, canned fruits, soy products,
vitamins, pharmaceuticals and body building products.
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