PureSweet® was developed in 2001 as the result of three years of research, development and marketing of vegetable-based sugar substitute alternatives. Given the feedback from manufacturers and consumers alike during this period, it became blatantly obvious that the marketplace in general was crying out for more healthy, and therefore natural, ingredients and products in all food and beverages available through all retail and food outlets. This coupled with people's increasing awareness of healthy living and eating demanded that we find an alternative to the high calorie or artificial (chemical) sugar substitutes available in the marketplace.
We found that the only real natural alternative to sugar and the chemically based artificial sweeteners on the market was a natural vegetable extract called Stevia. The only problem with Stevia was that, while it is extremely sweet and 100% natural, in its format used in Australia and throughout the world, the only downside was an extremely bitter aftertaste. This we addressed by developing a proprietary formula which we put the Stevia through that all but eliminated the bitter aftertaste. PureSweet® was born.
During the time we have been marketing PureSweet® we have purposely concentrated our efforts on the industrial or commercial sector. Our aim here has been to encourage manufacturers to trial and develop healthy or dietary products or ranges, whilst trying to raise the profile of the PureSweet® brand. This has been extremely successful with result that about 80% of Australia's food and beverage manufacturers have now received samples and specifications of our product and have trailed, or are looking for a suitable vehicle in which to include our natural sugar substitute.
Retail versions of PureSweet® in tablet, powder and liquid formats are currently being developed and will be available through most retail food outlets in the near future. Once this launch is commenced, the profile of the PureSweet® brand will be raised even further through concerted marketing and advertising campaigns.
PureSweet Is Safe
As PureSweet® is made from Stevia, there is documented evidence that the Stevia plant has a long history of safe usage. Stevia has been used since pre-Columbian times with no reports of toxicity or other side effects. Stevia has also withstood years of research that has proven it to be safe for human consumption.
PureSweet® is remarkably heat stable. It can be used in all forms of cooking - boiling, baking and frying - where temperatures may reach well in excess of 200°C. It is the perfect ingredient for the health conscious cook as it has no calories, no carbohydrates and no fat content.
Because the human body does not metabolise the sweet glycosides in PureSweet® (they pass right through the normal elimination channels), the body retains no calories after its consumption.
The base ingredient of PureSweet®, Stevia, has received government approval in over 20 countries, with petitions pending in many more.
In the Orient and Latin America, Stevia has been used for centuries for its sweet taste and purported medicinal properties.
The Japanese Ministry of Health & Welfare and the Korean Ministry of Health approved Stevia for food applications and use as a tabletop sweetener more than 30 years ago.
In China, Stevia is approved as a "food additive" by the National health Inspection Authority.
In America, Stevia is approved for usage as "a dietary supplement" and in skin care products by the US Food & Drug Administration (USFDA), 1994.
In Australia, Stevia is listed under the Australian Register of Therapeutic Goods (ARTG), 1999 and complies with ANZFA Food Code Standard A6, No 2, Item B, and is therefore classified as a "Natural Food Concentrate".